Target Audience

Shaun of the Dead

The target audience for this clip is most likely to be young adult males who are interested in the horror genre and particular zombies this feel is set in the modern day and is more likely

(1)income bracket/status

(2) age

(3) gender

(4)Race

(5) Location 

From the poster of this film it looks as if this film is quite a low budget film that is targeted towards the middle/ lower class and the gender this is targeted towards middle aged women that come from an asian or oriental background 

Within the socio-economic model i fit into group E and i mostly agree with this as i am someone who is learning skills for a future occupation. I feel as if Shaun of the Dead falls into C2, D and E as this film represents the working class and would have an audience that is made largely up of students due to the humour contained within the film.

Demographics

A method of categorising known as demographics is used . The demographic data is used to shape the text to appeal to a group with known reading/viewing/listening habits.